One of the most iconic entities in hair fashion is about to take a brave step into digital relevancy. The redevelopment of the Professional dot com and Tigi Colour Copyright ranges was managed by combining bespoke content, created by the artists, the involvement of contemporary photographers and yet unseen design expressions in digital. Fine, but sharp contrasts between techniques and craft. Finally guiding Tigi through a healthy step by step approach into true digital transformation from 0 to 100.
The information architecture and how information is organized played a huge role in the design process. Considering all the exciting new technology that boomed in the last years. What was really exciting was the proximity marketing using the bluetooth technology. This technology enables a whole new level for the customer experience and tailored suggestion for each individual customer. The website, app and the experience when walking inside a store connected all together. A design ready for the internet of things.
The design of the Eyesbound portfolio website is clean and simple. The focus lies on the photographs displayed on the page. The minimal usage of navigation and menu elements guides the user directly through the portfolio, the menu is sorted by categories and series. On the images detail page some meta information about the shot can be found. From the logo to backgrounds and typography concept the only colors accompanying the imagery are black and white, keeping the emphasis on the photography.
Project Scope is a portfolio website for Pawel Malenczak - freelance ux designer and front-end developer. Website is designed as a one-page site with several micro-sites corresponding to projects showcased in work section. Minimalistic and clean design combined with HTML5 technology, subtle animations and transitions result in excellent user experience. In order to provide better readability and users workflow, website's layout adapts to mobile devices (tablets & smartphones).
5 STYLE was launched with a minimalist aesthetic to discover new emerging artists/designers globally to create unique content for the online magazine. Mr. Negro has a vision that will help create a lifestyle brand that spans continents. Plans to bring this to fruition include a print magazine that lends to 5 STYLE's minimal approach to luxury; an online shop for products from emerging designers who collaborates with 5 STYLE; travel passes and offers that coincide with suggested tips from featured travel guide; an exclusive way to purchase perks from Negro's himself.