Demand from the IT industry for subscription-based cloud services is expanding at a rapid pace, but IT customers are often frustrated by exaggerated product promises, complex pricing structure, and email requests that are left unanswered. This leads to project delays, cost overruns, and even failures. Pure1 has designed a digital journey that makes it transparent for customers to explore services and pricing, with AI-assisted recommendations that simplify decision-making. Quote requests take only two clicks, and the Order Tracker provides up-to-the-minute status for tracking and peace of mind.
The designer created a hypothetical film festival project to celebrate the films of Alfred Hitchcock which inherently have a prevailing obsession with voyeurism. The design follows a thread in which unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
The website tells the story of the product, from the concept to the final product. It has technologies that showcase the most relevant features of the product, such as animations to show that the product has adjustable height and that the summer bike that transforms into a snow bike in winter and renders for the rest of the features. There is a custom module built to show how the bike can be customized with color combinations and accessories or browse through the custom color schemes created for the product. The website has, also, 360° views for both variants of the product.
Unfinished Farewell is an online space to commemorate the people who have left us because of the pandemic. When visitors enter each person's "tomb", they can see their stories and the help-seeking information they posted before they passed away, and leave a message. Behind every number is a life. The website is designed this way so that, when visitors enter this space, they can sense that sort of atmosphere: sorrow, grief, solemn, melancholy, mourning, agony.
An artistic approach was taken to produce the ninth Sustainability Report for Hong Kong Architectural Services Department. With the abstract form of green elements, combined in a collage with renowned buildings in a water painting effect, shows the vision of a green future for Hong Kong. It gives off afresh and energetic feeling, at the same time emphasizing a new appearance for Architectural Services Department. The programming techniques included lots of user-friendly innovations, such as the ability to customize the report. It also achieve Level AA Conformance to Web Content Accessibility.
Made a year ago, this was a flagship flat design project when flat design was not trending. This design features tile-formatting for products & the whole site's grid system. I also created the unique branding in the footer with subtle, yet detailed typography. This website concept was to create a simple, elegant design that made sense using appropriate whitespace and flat design elements.