One of the most iconic entities in hair fashion is about to take a brave step into digital relevancy. The redevelopment of the Professional dot com and Tigi Colour Copyright ranges was managed by combining bespoke content, created by the artists, the involvement of contemporary photographers and yet unseen design expressions in digital. Fine, but sharp contrasts between techniques and craft. Finally guiding Tigi through a healthy step by step approach into true digital transformation from 0 to 100.
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