Food Packaging by Pepsico Design & Innovation

Pepsico Design & Innovation Discloses The Alvalle Redesign Food Packaging

PepsiCo Design & Innovation, the thinktank behind the highlighted work Food Packaging:Alvalle Redesign by PepsiCo Design & Innovation explicates, Alvalle is Spain’s leading gazpacho brand, delivering an experience that evokes homemade freshness and authenticity. In need of a visual expression to match its status as the category branded leader, Alvalle sought to elevate the story of its fresh, premium ingredients to compete with the abundance of gazpacho brands emerging in markets outside of Spain. With a contemporary design, its personality comes to life in the harmonious blend of fresh ingredients. The vibrant red represents the passion and commitment of the brand and the logo mark evokes the bravado and heritage of Spanish culture..

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VIA: http://competition.adesignaward.com/design.php?ID=81858

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