Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi's Shanghai Westbund Corporate Identity

Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi Creates The Shanghai Westbund Corporate Identity

Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi, the author of the award winning project Shanghai Westbund - Corporate Identity by Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi spells out, We have drawn the »w« like Xuhui Riverside related to West bund. The »w« of the river flows into the »B« as a symbol of the highrise buildings around. We used only one line to connect the real shape of the river with the city. The logo is timeless and clear. The waves are static but nevertheless moving. Moving like the dynamic of the culture institutions which are located at West bund. We have defined a logo full of movement and a colorful visual identity because we want to show the drive of area. .

Hesse Shanghai, Klaus Hesse, Shen Tu and Jiang Yi's Shanghai Westbund Corporate Identity Images:

VIA: http://competition.adesignaward.com/design.php?ID=78552

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