Witty, cheeky and unique. Memorability took top priority as well as good functionality in social media and being able to implement guerrilla actions. We decided to use animal masks. You attract attention by wearing one and the respective character of a chosen animal expresses different characteristics like shrewdness and courage. We made use of the common stereotypes and puns related to the character of each animal. The fearful hare has to do a flip from a diving board. - Good advertising dares something. The shrewd fixen as a nurse takes care of our ill customers. - Good advertising aids.
Presented by cccdi ltd., the Chinese Lunar New Year Greetings Website “Kung Hei Fat Choi” hopes to send our sincere greetings to clients, friends and business partners. The greeting website was inspired by “Boomerang” , a mobile app to create 1-second mini video loops. A group of core members in cccdi took a short video individually with different gestures and movements. By speeding up the videos and then looping them back and forth, all the videos were put on a same website together to create a rewinding GIF-like e-card. Ready to receive our innovative and warm blessing.
Development of the Mycelium SWISH raised a big challenge of creating a complex design environment which must mutual beneficially unite restaurant managers, personal and customers. Designing SWISH I used a bunch of software such as UXcam and Amplitude for user testing and researches, Omigraffle for wireframing, Invision, Flinto, and After Effects for prototyping, Sketch, and Photoshop for the final mockups. As result, we solved a lot of issues, especially with restaurant processes analytics, waiters' work efficiency, and overall convenience of food ordering.
Above the Clouds is a real time 3D interactive experience where viewers are taken through a journey around the Earth, from far and closer angles. The experience is supported by music specifically composed for this purpose, and by a quote from Carl Sagan's book - "Pale Blue Dot". The project was designed to be accessed from any device, either desktop, or mobile devices. The project has been completely developed in HTML5 and WebGL and uses state of the art technology on the Web.
The main goal of this website was to create a SMART design to simplify and communicate the brand in a different level. It was created a new brand identity based on icons and Smart conections/ words/ phrases. Everything is very minimalist but carefully choosen. The website has develloped from its original version in some aspects due to a later UX research and feedback received from the user and also some technical devellopment choices who changed to improve the velocity and usability of the website. It is a balance between tech and design world giving the best of both worlds.
Car Visualizer Classics combines a vision of car culture and gaming culture in a single medium. It is a real-time 3D gallery in which a selection of classic vehicles produced in the 1960s is presented. State of the art technology has been developed and used to achieve the final design and imagery. The users have the possibility to explore the vehicles from all the angles, in any modern browser and device. Retro electronic music adapted for the project accompanies the experience.
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